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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Friday July 3, 2009
Posted by: Seth Godin at 5:20AM EST on July 3, 2009
The bike shop is busy in June. If you bring your bike in for a tune up, it will cost $39 and take a week. A week! What if someone says, "I have a bike trip coming up in three...
Thursday July 2, 2009
Posted by: Seth Godin at 6:11AM EST on July 2, 2009
(and I think it works for lots of products) Is the purpose of the cover to sell books, to accurately describe what's in the book, or to tee up the reader so the book has maximum impact? The third. It's...
Wednesday July 1, 2009
Posted by: Seth Godin at 6:13AM EST on July 1, 2009
It's easy to to adopt the policy of avoiding risk at all costs, that whenever possible, the products you launch or the engagements you have should be flawless and without downside. Here's the problem: in most endeavors, a small increase...
Tuesday June 30, 2009
Posted by: Seth Godin at 4:37PM EST on June 30, 2009
I've never written those three words before, but he's never disagreed with Chris Anderson before, so there you go. Free is the name of Chris's new book, and it's going to be wildly misunderstood and widely argued about. The first...
Posted by: Seth Godin at 5:41AM EST on June 30, 2009
This is one of the great cultural touchstone slogans of our era. A culture where there's so much to eat we need to try to find a food that we can eat even if we're stuffed. Often, we'll decide that...
Monday June 29, 2009
Posted by: Seth Godin at 6:05AM EST on June 29, 2009
For fifteen years, I was a book packager. It has nothing to do with packaging and a bit more to do with books, but it's a great gig and there are useful lessons, because there are dozens of industries just...
Sunday June 28, 2009
Posted by: Seth Godin at 6:11AM EST on June 28, 2009
The middle of the market is the juicy part, where profit meets scale. The paradox is that it's almost impossible to make a product or service for this segment, because they want the tried, the true and the boring. A...
Saturday June 27, 2009
Posted by: Seth Godin at 5:46AM EST on June 27, 2009
Mark points us to this study of fads and trends. It turns out that a fast-growing trend is also likely to become a fast-fading trend. My analysis: the people who jump on a fast-moving trend are fickle early adopters. This...
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