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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Zappos wants you to return those shoes
Posted by:
Seth Godin on
April 10, 2008 at
9:35PM EST
"We are a service company that happens to sell." Zappos wants you to call their 800 number. They want you to order too many shoes. They want you to return (at their expense) the shoes that don't fit. As a...
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