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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Your brand is not your logo
Posted by: Seth Godin on October 25, 2008 at 8:27AM EST
Freshfuel and the Dieline point to some new logos from big players. Cluelessness on the half shell. Smart marketers understand that a new logo can't possibly increase your market share, and they know that an expensive logo doesn't defeat a...
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