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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Worldview Neuralgia (don't call your customers liars)
Posted by: Seth Godin on November 12, 2009 at 12:14AM EST
If I had to pick a book of mine to recommend that you haven't read yet, it would probably be All Marketers are Liars. The reason you haven't read it, I'm guessing, is that it has a terrible title and...
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