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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Who answers the phone?
Posted by:
Seth Godin on
April 9, 2008 at
9:44AM EST
The new rules mean that the most valuable marketing event is almost always an inbound phone call. An inbound phone call is the ultimate in short-term permission. The customer or prospect is taking the time to call you. She's focused,...
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