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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Which comes first, the product or the marketing?
Posted by: Seth Godin on February 4, 2009 at 6:15AM EST
Well, if you define marketing as advertising, then it's clear you need the product first (Captain Crunch being the only exception I can think of... they made the ads first.) This great clip from Mad Men brings the point home....
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