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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Whether or which
Posted by: Seth Godin on April 22, 2009 at 6:12AM EST
Most marketers are busy trying to persuade people to buy their product. Confusion sets in, though, when you compare a pitch designed to get someone to buy any product in the category (you need an mp3 player because you can...
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