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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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When you stand for something
Posted by: Seth Godin on October 2, 2008 at 6:55AM EST
People and brands and organizations that stand for something benefit as a result. Standing for something helps you build trust, makes it easier to manage expectations and aids in daily decision making. Standing for something also makes it more fun...
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