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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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When in doubt, (don't) follow the money
Posted by: Seth Godin on August 8, 2008 at 8:08AM EST
People need to understand motivation in order to make sense of a story. When we see a person or a business take action, our first move is to try to figure out their motivation. The why. The what's in it...
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