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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
When data and decisions collide
Posted by:
Seth Godin on
November 4, 2009 at
5:54AM EST
Until recently, most of the decisions we were called on to make were based on hunches, insight and a little bit of data. Occasionally, a field like direct marketing would develop into something quite data-driven ("I don't care if you...
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