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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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What's a logo worth?
Posted by: Gregory Ferrell on October 21, 2007 at 4:38PM EST
Have you noticed that every single car made has a logo on it? Jeans, too. Not business shoes, but computers, certainly. Phones. Not ties, except maybe Hermes. Not most jewelry, either. It's funny. We probably wouldn't take $50 or $100...
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