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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Posted by: Seth Godin on January 15, 2010 at 5:48AM EST
It's easy to get trapped wondering what consumers want, and then being frustrated when you can't get what you cook up in front of the people who want to buy it. It's easy to forget what industry wants. Supermarkets don't...
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