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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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What marketers actually sell
Posted by: Seth Godin on January 20, 2009 at 11:59AM EST
Not powder or chemicals or rubber or steel or silicon or talk or installations or even sugary water. What marketers sell is hope. The reason is simple: people need more. We run out. We need it replenished. Hope is almost...
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