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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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What brand is your mattress?
Posted by: Gregory Ferrell on November 11, 2007 at 2:49PM EST
According to a Times interview with the head of Tempurpedic, you don't know. That's how they built a built a billion dollar company. By getting 2% of a market that doesn't care about brands to care about them. A typical...
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