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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Waiting for the last drip
Posted by: Seth Godin on October 26, 2008 at 6:54AM EST
Marketing is never about a hammer hitting plate glass. It is almost always about the accrued power of a thousand drips, drips that accrue, drop by drop until they overwhelm the status quo and break through, starting a flood. The...
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