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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Two ways to build trust
Posted by: Seth Godin on June 19, 2009 at 6:01AM EST
You can be a trusted institution or a trusted individual. A few weeks ago, I set out to buy some imprinted items. I probably looked at a dozen t-shirt options online before I picked CustomInk. Why did I pick them?...
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