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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Two halves of the value fraction
Posted by: Seth Godin on May 9, 2009 at 5:19AM EST
In a down economy, marketers fret a lot about price. We think that since times are tough, people care about price and nothing but price. Of course, people actually care more about value. They care about value more than they...
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