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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Too late?
Posted by:
Gregory Ferrell on
May 30, 2007 at
8:18AM EST
Here's today's entrepreneurial trivia question: Even after Starbucks had five stores and more than 20 employees, which item was unavailable for purchase at their stores: Actually, it's a trick question. The answer is 'all of the above.' It wasn't until several years after the company was up and running that they realized it would be a good idea to sell any beverages at all. All they sold was beans (but you could get a free taste of coffee if you asked nicely). It might not be too late to fix your marketing/story/product mix. |