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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Times a million
Posted by: Gregory Ferrell on July 5, 2007 at 4:02AM EST
Politicians, social-cause marketers, health product marketers and others have a particular problem that makes marketing difficult: The closer an issue is to the purchaser, the easier it is to use it with impact. People care about a fire in their...
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