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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The why imperative
Posted by: Seth Godin on November 10, 2009 at 5:42AM EST
Successful organizations spend a lot of time saying, "that's not what we do." It's a requirement, because if you do everything, in every way, you're sunk. You got to where you are by standing for something, by approaching markets and...
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