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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The truth about word of mouth
Posted by: Seth Godin on January 4, 2008 at 12:28PM EST
It's hard. Sure, it's hard for you. Your brand doesn't get as much as you like. But that's not what I mean. It's hard for the consumer. A few people like to blab and babble. Most people don't. Consider Iowa....
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