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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The scientific method
Posted by: Seth Godin on August 11, 2009 at 5:31AM EST
In most interactions, we take a defensive posture. We try to defend the brand, or our turf or our job. The problem with defense is that it's static. The best way to get smarter, to embrace and to cause change...
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