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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
The sad truth about marketing shortcuts
Posted by:
Seth Godin on
October 23, 2008 at
6:14AM EST
Here's the thing: 4 ounces of plutonium are dangerous and expensive, but they won't build an atomic bomb. And even if you get 400 ounces, you can't build 100 bombs. Critical mass is what happens when you have enough and...
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