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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
The risk/reward confusion
Posted by:
Seth Godin on
July 1, 2009 at
6:13AM EST
It's easy to to adopt the policy of avoiding risk at all costs, that whenever possible, the products you launch or the engagements you have should be flawless and without downside. Here's the problem: in most endeavors, a small increase...
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