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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
The rational marketer (and the irrational customer)
Posted by:
Seth Godin on
February 17, 2009 at
5:00AM EST
The most common frustration I see, and I see it daily, comes from marketers who can't figure out why more people won't buy their product. This particularly afflicts b2b marketers, who ostensibly have rational customers.Let's say, for example, that you...
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