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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The purpose of a book cover
Posted by: Seth Godin on July 2, 2009 at 6:11AM EST
(and I think it works for lots of products) Is the purpose of the cover to sell books, to accurately describe what's in the book, or to tee up the reader so the book has maximum impact? The third. It's...
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