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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The problem with perfect
Posted by: Seth Godin on January 18, 2008 at 8:51AM EST
When was the last time you excitedly told someone about Fedex? They're perfect. The only time we notice them is when they screw up. And that fancy restaurant with the four star reviews? They've got the fine linen and the...
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