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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The power of smart copywriting
Posted by: Seth Godin on December 16, 2008 at 7:39AM EST
Consider this riff from a professionaly printed freestanding sign in front of a Peet's in San Jose: "Unlike Any Coffee You've Ever Tasted Before." Wait. Why the capitals? "Unlike any coffee you've ever tasted before." "Before" is redundant. "Unlike any...
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