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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The platform vs. the eyeballs
Posted by: Seth Godin on September 24, 2009 at 5:37AM EST
This might be the most subtle yet important shift that marketers face as they deal with the reality of new media. Marketers aren't renters, now they own. For generations, marketers were trained to buy (actually rent) eyeballs. A media company...
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