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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
The paradox of the middle of the market
Posted by:
Seth Godin on
June 28, 2009 at
6:11AM EST
The middle of the market is the juicy part, where profit meets scale. The paradox is that it's almost impossible to make a product or service for this segment, because they want the tried, the true and the boring. A...
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