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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
The marketing of fear
Posted by:
Seth Godin on
June 10, 2008 at
6:33AM EST
Fear is a powerful driver of decisions Without fear, no one would use seatbelts... you don't use them because they're fun, you use them because you worry about what would happen if you crashed without them. The challenge of marketing...
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