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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The marketer's attitude
Posted by: Seth Godin on November 11, 2008 at 7:05AM EST
Traditional job requirements: show up, sober. Listen to the boss, lift heavy objects. Here's what I'd want if I were hiring a marketer: You're relentlessly positive. You can visualize complex projects and imagine alternative possible outcomes. It's one thing to...
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