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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
The long tale
Posted by:
Seth Godin on
August 18, 2009 at
5:24AM EST
(not a typo). The long tale is the never-ending story you tell your prospects, your customers and your employees. The hard part is getting a little bit of permission to start telling your tale. The overlooked part, the part that...
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