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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The Long Tail and the Dip
Posted by: Seth Godin on July 18, 2008 at 6:01AM EST
When you launch a new product or service, you have a choice. It's tempting to go for the bestseller list, to create a mass market hit. This is the box labeled 1 on the tail above. Everyone wants to be...
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