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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The five step brand lifecycle
Posted by: Seth Godin on April 25, 2008 at 3:54AM EST
Who is Brad Pitt? [insert your brand/name here] Get me Brad Pitt! Get me someone like Brad PItt, but cheaper! Get me a newer version of Brad Pitt! Who is Brad Pitt? [original source unknown]. Of course, it's hard to...
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