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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The first rule of b2b selling
Posted by: Seth Godin on May 1, 2008 at 4:10PM EST
If it gets to the RFP stage, you lost. Great business to business marketers (and profitable ones) make the sale long before that happens. The RFP is an organizational punt, it's a way of saying, "it's all a commodity, we...
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