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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
The fan chasm
Posted by:
Seth Godin on
July 8, 2009 at
6:09AM EST
How big is the gap between customer and die-hard fan? In other words, between engaging and loving, between attending and craving? For World of Warcraft, it's huge. It's very difficult to spend just an hour or two. There's a chasm...
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