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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The edifice complex
Posted by: Seth Godin on November 19, 2008 at 5:50AM EST
Why do banks spend so much money on marble lobbies, high ceilings and yes, $400 million to name a baseball stadium? Why do marketers buy TV ads that don't increase sales in the short run? Why have a receptionist and...
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