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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The dreaded asterisk
Posted by: Seth Godin on March 8, 2008 at 1:06AM EST
From a recent ad from DWR: "It's our Semiannual Sale, which means big savings on our entire assortment, even classics like the Swan Chair (1959) by Arne Jacobsen.*" Entire. Even. And then the asterisk. Which says, "*Exclusions apply." Whoa. Now...
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