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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
The difference between PR and publicity
Posted by:
Seth Godin on
March 10, 2009 at
5:05AM EST
Most PR firms do publicity, not PR.Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity...
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