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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The difference between marketing and sales
Posted by: Seth Godin on May 29, 2009 at 5:40AM EST
Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes. If you don't pay the salesforce (because you go direct, or you go free), then who is going to do that for you? The only answer...
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