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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The difference between a show and a story
Posted by: Seth Godin on February 6, 2009 at 6:16AM EST
The Super Bowl hype is blissfully long gone, and lazy media outlets can no longer reprint press releases and dissect multi-million dollar wastes of time and money.The lesson of these ads is simple. Putting on a show is expensive, time-consuming...
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