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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The danger of vague claims
Posted by: Seth Godin on August 9, 2009 at 6:10AM EST
The sign the broker posted in front of the house listed her name and then said, "#1 in Westchester, Top 10 Nationwide." What does that mean, exactly? That this real estate broker is the most successful broker in the whole...
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