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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The confusion
Posted by: Seth Godin on July 6, 2009 at 5:05AM EST
We frequently confuse internal biochemistry (caused by habits and genetics) with external events. If we didn't, marketing wouldn't work nearly as well. Our brains are busy processing chemicals that internally change our moods, but find a way to rationalize those...
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