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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The caricature of your brand
Posted by: Gregory Ferrell on November 27, 2007 at 8:14AM EST
Cory has a post that points out research demonstrating that police have better luck finding suspects using caricatures than boring sketches. A caricature falsely highlights various anomalies while diminishing the boring parts. So Jay Leno gets a ridiculous chin, or...
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