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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The brand that saved baseball
Posted by: Gregory Ferrell on June 26, 2007 at 6:20AM EST
Why doesn't Puma or Adidas (or even Nike) pay the management of the SF Giants to bench Barry Bonds before he hits the record? Now you'd have a brand that really stood for something. Why don't local businesses buy $50...
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