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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Posted by: Seth Godin on February 18, 2010 at 5:56AM EST
is being big. Nah, HUGE. Ordinary big isn't good enough any more. Big events, grand openings, national events that just can't be missed. These work (if they're big enough). Big events, if they're truly big, change the rhythm and demand...
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