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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The best billboard in New York
Posted by: Seth Godin on May 16, 2009 at 6:54AM EST
The rules of a great billboard (great = cost effective) are as follows: 1. "Next exit" 2. EZ off and on 3. Free parking 4. Major thoroughfare 5. Take action now 6. Credible promise Billboards are useful for building brand...
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