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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The benefits of history
Posted by: Seth Godin on March 18, 2009 at 5:51AM EST
Marketers are good at looking ahead. We predict/create the future, working to build an idea or a product into something that will matter more tomorrow than it does today. The focus on the future, though, encourages us to take our...
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