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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The amateur scientist (that's us)
Posted by: Seth Godin on November 20, 2009 at 5:41AM EST
Many people buy a car (probably their single biggest discretionary purchase) based on slamming a door, kicking a tire and judging the handshake of a salesperson. We choose a surgeon based on the carpeting in his office and a politician...
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